London Dairy

London Dairy

London Dairy Gamified Learning Project – Implemented by Bell Immersive

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London Dairy, which is one of the well-known names in the ice cream industry was aiming to train their front-end employees on how to prepare their signature recipes. While they wanted their employees to be flawless in the making process, they also wanted to adhere the time taken to prepare and serve an ice cream to the customer.


Over time they were providing instructor-led training (ILTs), traditional eLearning Modules, and training videos, only to find that it was not providing enough of a hands-on approach for someone to grasp on how to prepare an ice cream with precision and serve within the stipulated time. The training was offered in a central location where all employees would have to go, discounting their product hours in the cafe,which resulted in a severe hit to their ice cream business. Therefore, they were looking for an innovative way to offer an immersive experience from the learner’s computer.


After detailed analysis with London Dairy, the team at Bell Immersive Technologies determined to implement an immersive experience using game elements as a solution. This allowed learners the ability to learn from the comfort of their home, office and cafe. The training solution allowed learners virtually grab the tools using his or her hands, which ensured the learner;s interaction with the real-time environment while in the classroom training sessions.

The learner will be immersed in the experience. This ensures complete knowledge of the environment, use of tools, and most importantly the preparation of ice cream recipes with the precision.

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